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00986cam a2200277 7i4500 |
| 001 |
0000078498 |
| 005 |
20240327090000.0 |
| 008 |
230706 eng |
| 020 |
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|a 9780132465496
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| 020 |
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|a 0132465493
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| 090 |
0 |
0 |
|a HF5415.135
|b .K47 2010
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| 100 |
1 |
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|a Kerin, Roger A
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| 245 |
1 |
0 |
|a Strategic marketing problems :
|b cases and comments
|c Roger A. Kerin, Robert A. Peterson.
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| 250 |
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|a Twelfth edition.
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| 264 |
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|a Boston:
|b Pearson Education,
|c 2010.
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| 300 |
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|a xi, 708 pages:
|b illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Marketing --
|x Decision making
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| 700 |
1 |
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|a Peterson, Robert A.
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000063925
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000070116
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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