Strategic marketing problems : cases and comments
| Main Author: | Kerin, Roger A |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Language: | English |
| Edition: | Twelfth edition. |
| Subjects: |
| Physical Description: |
xi, 708 pages: illustrations; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780132465496 0132465493 |