APA Citation

Kerin, R. A., & Peterson, R. A. Strategic marketing problems: Cases and comments (Twelfth edition.).

Chicago Style Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Twelfth edition.

MLA Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Twelfth edition.

Warning: These citations may not always be 100% accurate.