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| LEADER |
00889cam a2200229 7i4500 |
| 001 |
0000078236 |
| 005 |
20230615090000.0 |
| 020 |
|
|
|a 9783658405519 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.1265
|b .H68 2023
|
| 100 |
1 |
|
|a Horner, Thomas
|
| 245 |
1 |
0 |
|a Advertising impact and controlling in content marketing :
|b recognize impact mechanisms, optimize controlling and adapt strategy
|c Thomas Horner.
|
| 264 |
|
|
|a Wiesbaden, Germany:
|b Springer,
|c 2023.
|
| 300 |
|
|
|a 1 online resource (255 pages):
|b illustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Internet marketing
|
| 655 |
|
0 |
|a Electronic books
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a EBO0020339
|b EBOOK
|c EBOOK
|e Electronic resources
|
