Advertising impact and controlling in content marketing : recognize impact mechanisms, optimize controlling and adapt strategy
| Main Author: | Horner, Thomas |
|---|---|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (255 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783658405519 (electronic book) |