How people buy online : the psychology behind consumer behaviour

Main Author: Gupta, Seema
Subjects:
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020 |a 9789353887537 (paperback)  
090 0 0 |a HF5415.32   |b .G223 2021 
100 1 |a Gupta, Seema  
245 1 0 |a How people buy online :   |b the psychology behind consumer behaviour   |c Seema Gupta. 
264 |a Thousand Oaks:   |b SAGE Publishing,   |c 2021. 
300 |a 284 pages. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Consumer behavior  
650 0 |a Marketing --   |x Aspect  
650 0 |a Marketing --   |x Psychological aspects  
650 0 |a Internet marketing  
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a SBS0001271  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya