Cover Image

QR Code

Behavioural research for marketing : a practitioner's handbook

Main Author:	Adams, Julian
Subjects:	Marketing -- > Research Marketing -- > Psychological aspects Behaviorism (Psychology) -- > Social aspects Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary

Similar Items

The new marketing era : marketing to the imagination in a technology-driven world
by: Postma, Paul
Published: (1999)

Consumer behaviour and the arts : a marketing perspective

Consumer behaviour : applications in marketing
by: East, Robert
Published: (2008)

An introduction to market & social research : planning & using research tools & techniques
by: Adams, Karen
Published: (2006)

Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Published: (2009)

Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less
by: Pulizzi, Joe

Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget
by: Hall, Richard

Branding your business : promoting your business, attracting customers and standing out in the market place
by: Hammond, James
Published: (2008)

Marketing
Published: (2006)

Social marketing to the business customer : listen to your B2B market, generate major account leads, and built client relatioanships
by: Gillin, Paul

Going viral : the 9 secrets of irresistible marketing
by: Coker, Brent

The art of cause marketing : how to use advertising to change personal behavior and public policy
by: Earle, Richard
Published: (2000)

Understanding green consumer behaviour : a qualitative cognitive approach
by: Wagner, Sigmund A
Published: (1997)

Study guide to accompany Stanton, Etzel, Walker fundamentals of marketing
by: Adams, Thomas J
Published: (1991)

The handbook of international market research techniques
Published: (2000)

The handbook of marketing research : uses, misuses, and future advances
Published: (2006)

Market research in practice : a guide to the basics
by: Hague, Paul
Published: (2004)

Marketing research : within a changing information environment
by: Hair, Joseph F
Published: (2003)

Basic marketing research : a decision-making approach
by: Malhotra, Naresh K
Published: (2009)

Marketing research : in a digital information environment
by: Hair, Joseph F
Published: (2009)

Basic marketing research : a decision-making approach
by: Malhotra, Naresh K
Published: (2009)

Handbook of marketing
Published: (2002)

Marketing research : measurement & method : measurement & method : a text with cases
by: Tull, Donald S
Published: (1993)

The effective use of market research : a guide for management to grow the business
by: Birn, Robin J
Published: (1999)

Marketing : a strategic approach
by: McColl-Kennedy, J R
Published: (2000)

Principles of marketing : a global perspective
Published: (2007)

Distribution : a practical guide to planning and operation
by: Marchant, Brian
Published: (1996)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2012)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)

Introduction to marketing : a step-by-step guide to all the tools of marketing
by: Lancaster, Geoff
Published: (1999)

New consumer marketing : managing a living demand system
by: Baker, Susan
Published: (2003)

The marketing plan : a handbook
by: Wood, Marian Burk

Social psychology of consumer behavior
Published: (2009)

The SAGE handbook of marketing ethics

Storytelling and market research : a practical user guide
by: John, C. Frederic

Qualitative market research : a comprehensive guide
by: Mariampolski, Hy
Published: (2001)

Webs of influence : the psychology of online persuasion : the secret strategies that make us click
by: Nahai, Nathalie

Instagram for business for dummies
by: Herman, Jenn

Islamic branding and marketing : creating a global Islamic business
by: Temporal, Paul
Published: (2011)

Neuro design : neuromarketing insights to boost engagement and profitability
by: Bridger, Darren