Behavioural research for marketing : a practitioner's handbook

Main Author: Adams, Julian
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9781003169932 (electronic book)  
090 0 0 |a HF5415.2   |b .A33 2022 
100 1 |a Adams, Julian  
245 1 0 |a Behavioural research for marketing :   |b a practitioner's handbook   |c Julian Adams. 
264 |a London ; New York, NY:   |b Routledge,   |c 2022. 
300 |a 1 online resource (xv, 201 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing --   |x Research  
650 0 |a Marketing --   |x Psychological aspects  
650 0 |a Behaviorism (Psychology) --   |x Social aspects  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0020064  |b EBOOK  |c EBOOK  |e Electronic resources