|
|
|
|
| LEADER |
00734cam a2200229 7i4500 |
| 001 |
0000076862 |
| 005 |
20230403090000.0 |
| 020 |
|
|
|a 9780071117869 (paperback)
|
| 090 |
0 |
0 |
|a HF5821
|b .A74 2006
|
| 100 |
1 |
|
|a Arens, William F
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c William F. Arens.
|
| 250 |
|
|
|a Tenth edition.
|
| 264 |
|
|
|a New York, NY:
|b McGraw-Hill/Irwin,
|c 2006.
|
| 300 |
|
|
|a xl, 614 pages:
|b colour illustrations;
|c 28 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Gift: Prof. Dr. Md Sidin bin Ahmad Ishak
|
| 650 |
|
0 |
|a Advertising
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a 0000072535
|b BOK
|c OPEN SHELF
|e SHAH ALAM
|
