Contemporary advertising
| Main Author: | Arens, William F |
|---|---|
| Edition: | Tenth edition. |
| Subjects: |
| Item Description: |
Gift: Prof. Dr. Md Sidin bin Ahmad Ishak |
|---|---|
| Physical Description: |
xl, 614 pages: colour illustrations; 28 cm. |
| ISBN: |
9780071117869 (paperback) |