|
|
|
|
| LEADER |
00885cam a2200253 7i4500 |
| 001 |
0000076789 |
| 005 |
20230329090000.0 |
| 020 |
|
|
|a 9780324665314 (paperback)
|
| 020 |
|
|
|a 0324665318 (paperback)
|
| 090 |
0 |
0 |
|a HF5823
|b .S55 2010
|
| 100 |
1 |
|
|a Shimp, Terence A
|
| 245 |
1 |
0 |
|a Integrated marketing communications in advertising and promotion
|c Terence A. Shimp.
|
| 264 |
|
|
|a Australia:
|b South-Western, Cengage Learning,
|c 2010.
|
| 300 |
|
|
|a xx, 688 pages:
|b colour illustrations;
|c 28 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Gift: Prof. Dr. Md Sidin bin Ahmad Ishak
|
| 650 |
|
0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a 0000070996
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
|
