Integrated marketing communications in advertising and promotion
| Main Author: | Shimp, Terence A |
|---|---|
| Subjects: |
| Item Description: |
Gift: Prof. Dr. Md Sidin bin Ahmad Ishak |
|---|---|
| Physical Description: |
xx, 688 pages: colour illustrations; 28 cm. |
| ISBN: |
9780324665314 (paperback) 0324665318 (paperback) |