Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport

Main Author: Havard, Cody T.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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005 20230328090000.0
020 |a 9783031234569 (electronic book)  
090 0 0 |a HM716   |b .H38 2023 
100 1 |a Havard, Cody T.  
245 1 0 |a Intense group behavior and brand negativity :   |b comparing rivalry in politics, religion, and sport   |c Cody T. Havard. 
264 |a Cham:   |b Palgrave Macmillan,   |c 2023. 
300 |a 1 online resource (xix, 120 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Social groups --   |x Psychological aspects  
650 0 |a Group identity  
650 0 |a Branding (Marketing)  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Education & Social Sciences, Faculty  |b Social Sciences, Department 
998 |a Psychology, Diploma 
998 |a Industrial Psychology, Degree 
999 |a EBO0019613  |b EBOOK  |c EBOOK  |e Electronic resources