Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport
| Main Author: | Havard, Cody T. |
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xix, 120 pages): illustrations, text file, PDF. |
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| ISBN: |
9783031234569 (electronic book) |