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| LEADER |
01097cam a2200277 7i4500 |
| 001 |
0000073539 |
| 005 |
20221216090000.0 |
| 020 |
|
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|a 9781003321156 (electronic book)
|
| 090 |
0 |
0 |
|a HF5429.255
|b .C66 2023
|
| 100 |
1 |
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|a Santo, Avi
|
| 245 |
1 |
0 |
|a Configuring the field of character and entertainment licensing :
|b the licensing expo and other sites of IP management
|c Avi Santo.
|
| 264 |
|
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|a Abingdon, Oxon:
|b Routledge,
|c 2023.
|
| 300 |
|
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|a 1 online resource (272 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 490 |
0 |
|
|a Routledge studies in media and cultural industries
|
| 650 |
|
0 |
|a Mass media --
|x Management
|
| 650 |
|
0 |
|a Branding (Marketing)
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| 650 |
|
0 |
|a License agreements
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| 650 |
|
0 |
|a Character merchandising
|
| 655 |
|
0 |
|a Electronic books
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
|
| 998 |
|
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|a Media & Communication, Diploma
|
| 999 |
|
|
|a EBO0015966
|b EBOOK
|c EBOOK
|e Electronic resources
|
