Why marketing to women doesn't work : using market segmentation to understand consumer needs
by: Darroch, Jenny
The Routledge companion to marketing and feminism
| Other Authors: | Maclaran, Pauline, Stevens, Lorna, Kravets, Olga |
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| Series: |
Routledge companions in business, management and marketing
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |