Marketing higher education : understanding how to build and promote the university brand

Main Author: Koku, Paul Sergius
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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005 20221121090000.0
020 |a 9781003160267 (electronic book)  
090 0 0 |a LB2342.82   |b .K65 2023 
100 1 |a Koku, Paul Sergius  
245 1 0 |a Marketing higher education :   |b understanding how to build and promote the university brand   |c Paul Sergius Koku. 
264 |a London ; New York:   |b Routledge, Taylor & Francis Group,   |c 2023. 
300 |a 1 online resource (xiii, 192 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Universities and colleges --   |x Marketing  
650 0 |a Education, Higher --   |x Marketing  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Education & Social Sciences, Faculty  |b Education, Department 
998 |a Education & Language Studies, Diploma 
999 |a EBO0015558  |b EBOOK  |c EBOOK  |e Electronic resources