Marketing higher education : understanding how to build and promote the university brand
| Main Author: | Koku, Paul Sergius |
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xiii, 192 pages): text file, PDF. |
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| ISBN: |
9781003160267 (electronic book) |