Value-based marketing for bottom-line success : 5 steps to creating customer value
by: De Bonis, J. Nicholas
Published: (2003)
Customer service marketing : managing the customer experience
Main Author: | Torres, Edwin N. |
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Other Authors: | Zhang, Tingting |
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
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