Marketing strategy : a decision-focused approach

Main Author: Walker, Orville C
Other Authors: Mullins, John W.
Edition: Eighth edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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245 1 0 |a Marketing strategy :   |b a decision-focused approach   |c Orville C. Walker, Jr., John W. Mullins. 
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