Marketing strategy : a decision-focused approach
| Main Author: | Walker, Orville C |
|---|---|
| Other Authors: | Mullins, John W. |
| Edition: | Eighth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (368 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781259010903 (paperback) 1259010902 (paperback) 9780078028946 (electronic book) |