APA Citation

Walker, O. C., & Mullins, J. W. Marketing strategy: A decision-focused approach (Eighth edition.).

Chicago Style Citation

Walker, Orville C., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eighth edition.

MLA Citation

Walker, Orville C., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. Eighth edition.

Warning: These citations may not always be 100% accurate.