Strategic sport communication : traditional and transmedia strategies for a global sports market
| Main Author: | Coombs, W. Timothy |
|---|---|
| Other Authors: | Harker, Jennifer L. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xiii, 171 pages): text fiel, PDF. |
|---|---|
| ISBN: |
9781003031161 (electronic book) |