Strategic sport communication : traditional and transmedia strategies for a global sports market

Main Author: Coombs, W. Timothy
Other Authors: Harker, Jennifer L.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary

Internet

http://library.unisel.edu.my/web/guest/mylibrary

Electronic resources

Call Number: GV567 5 C66 2022
Accession No Item Category SMD Status Notes
EBO0014632 EBOOK EBOOK AVAILABLE