Consumer behavior

Main Author: Schiffman, Leon G
Other Authors: Wisenblit, Joe
Edition: Twelfth edition (Global edition).
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (508 pages): illustrations (chiefly color), text file, PDF.
ISBN: 9781292269245 (electronic book)