Consumer behavior
Main Author: | Schiffman, Leon G |
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Other Authors: | Wisenblit, Joe |
Edition: | Twelfth edition (Global edition). |
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Physical Description: |
1 online resource (508 pages): illustrations (chiefly color), text file, PDF. |
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ISBN: |
9781292269245 (electronic book) |