Advertising management in a digital environment : text and cases

Main Author: Kelley, Larry D
Other Authors: Bartel Sheehan, Kim
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (vi, 195 pages): illustrations, text file, PDF.
ISBN: 9781003107828 (electronic book)