Strategic brand management : building, measuring, and managing brand equity
| Main Author: | Keller, Kevin Lane |
|---|---|
| Other Authors: | Parameswaran, Ambi M. G., Jacob, Isaac |
| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xxix, 586 pages): color illustrations, text file, PDF. |
|---|---|
| ISBN: |
9789332558939 (electronic book) |