APA Citation
Keller, K. L., Parameswaran, A. M. G., & Jacob, I. Strategic brand management: Building, measuring, and managing brand equity (Fourth edition.).
Chicago Style CitationKeller, Kevin Lane, Ambi M. G. Parameswaran, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth edition.
MLA CitationKeller, Kevin Lane, Ambi M. G. Parameswaran, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth edition.
Warning: These citations may not always be 100% accurate.