APA Citation

Keller, K. L., Parameswaran, A. M. G., & Jacob, I. Strategic brand management: Building, measuring, and managing brand equity (Fourth edition.).

Chicago Style Citation

Keller, Kevin Lane, Ambi M. G. Parameswaran, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth edition.

MLA Citation

Keller, Kevin Lane, Ambi M. G. Parameswaran, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth edition.

Warning: These citations may not always be 100% accurate.