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| LEADER |
00971cam a2200253 7i4500 |
| 001 |
0000071081 |
| 005 |
20220819090000.0 |
| 020 |
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|a 9780134892498 (electronic book)
|
| 090 |
0 |
0 |
|a HD69.B7
|b K45 2020
|
| 100 |
1 |
|
|a Keller, Kevin Lane
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller, Vanitha Swaminathan.
|
| 250 |
|
|
|a Fifth edition.
|
| 264 |
|
|
|a Hoboken, NJ:
|b Pearson,
|c 2020.
|
| 300 |
|
|
|a 1 online resource (xxx, 591 pages):
|b illustrations (chiefly color), text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Brand name products --
|x Management
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Swaminathan, Vanitha
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 998 |
|
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|a Business Management, Degree
|
| 999 |
|
|
|a EBO0014120
|b EBOOK
|c EBOOK
|e Electronic resources
|
