Strategic brand management : building, measuring, and managing brand equity
| Main Author: | Keller, Kevin Lane |
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| Other Authors: | Swaminathan, Vanitha |
| Edition: | Fifth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xxx, 591 pages): illustrations (chiefly color), text file, PDF. |
|---|---|
| ISBN: |
9780134892498 (electronic book) |