APA Citation

Keller, K. L., & Swaminathan, V. Strategic brand management: Building, measuring, and managing brand equity (Fifth edition.).

Chicago Style Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition.

MLA Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition.

Warning: These citations may not always be 100% accurate.