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| LEADER |
00960cam a2200265 7i4500 |
| 001 |
0000071073 |
| 005 |
20220819090000.0 |
| 020 |
|
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|a 9781292411347 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .C58 2022
|
| 100 |
1 |
|
|a Clow, Kenneth E.
|
| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications
|c Kenneth E. Clow, Donald Baack.
|
| 250 |
|
|
|a Ninth edition (Global edition).
|
| 264 |
|
|
|a Harlow, England:
|b Pearson,
|c 2022.
|
| 300 |
|
|
|a 1 online resource (469 pages ):
|b color illustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Baack, Donald
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a EBO0014111
|b EBOOK
|c EBOOK
|e Electronic resources
|
