Integrated advertising, promotion, and marketing communications
Main Author: | Clow, Kenneth E. |
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Other Authors: | Baack, Donald |
Edition: | Ninth edition (Global edition). |
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Physical Description: |
1 online resource (469 pages ): color illustrations, text file, PDF. |
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ISBN: |
9781292411347 (electronic book) |