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| LEADER |
00872cam a2200241 7i4500 |
| 001 |
0000071013 |
| 005 |
20220815090000.0 |
| 020 |
|
|
|a 9781315641065 (electronic book)
|
| 090 |
0 |
0 |
|a HF6146.P78
|b H37 2022
|
| 100 |
1 |
|
|a Hardy, Jonathan
|
| 245 |
1 |
0 |
|a Branded content :
|b the fateful merging of media and marketing
|c Jonathan Hardy.
|
| 264 |
|
|
|a Abingdon, Oxon ; New York:
|b Routledge,
|c 2022.
|
| 300 |
|
|
|a 1 online resource (vii, 281 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Product placement in mass media
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
|
0 |
|a Electronic books
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a EBO0014061
|b EBOOK
|c EBOOK
|e Electronic resources
|
