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Branded content : the fateful merging of media and marketing

Main Author: Hardy, Jonathan
Subjects:
Product placement in mass media
Branding (Marketing)
Electronic books
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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Internet

http://library.unisel.edu.my/web/guest/mylibrary

Electronic resources

Accession No Item Category SMD Status Notes
EBO0014061 EBOOK EBOOK AVAILABLE

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