Marketing research : an applied orientation
by: Malhotra, Naresh K
Published: (1999)
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Main Author: | Eisend, Martin |
---|---|
Other Authors: | Kuss, Alfred |
Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Similar Items
-
Marketing research : an applied orientation
by: Malhotra, Naresh K
Published: (1999) -
Marketing research : an applied orientation
by: Malhotra, Naresh K
Published: (2007) -
Marketing research : an applied orientation
by: Malhotra, Naresh K
Published: (2007) -
Marketing research : comprehensive & practical
by: Voon, Boo Ho
Published: (2012) -
The SAGE handbook of marketing theory
Published: (2010)