|
|
|
|
| LEADER |
00866cam a2200229 7i4500 |
| 001 |
0000070169 |
| 005 |
20220726090000.0 |
| 020 |
|
|
|a 9783030107949 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.2
|b .E37 2019
|
| 100 |
1 |
|
|a Eisend, Martin
|
| 245 |
1 |
0 |
|a Research methodology in marketing :
|b theory development, empirical approaches and philosophy of science considerations
|c Martin Eisend, Alfred Kuss.
|
| 264 |
|
|
|a Cham, Switzerland:
|b Springer,
|c 2019.
|
| 300 |
|
|
|a 1 online resource (238 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Marketing research
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Kuss, Alfred
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
|
|a Centre for Graduate Studies
|
| 999 |
|
|
|a EBO0013651
|b EBOOK
|c EBOOK
|e Electronic resources
|
