Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
| Main Author: | Eisend, Martin |
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| Other Authors: | Kuss, Alfred |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (238 pages): text file, PDF. |
|---|---|
| ISBN: |
9783030107949 (electronic book) |