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| LEADER |
00988cam a2200265 7i4500 |
| 001 |
0000070072 |
| 005 |
20220725090000.0 |
| 020 |
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|a 9781292222691
|
| 090 |
0 |
0 |
|a HF5415.123
|b .C66 2018
|
| 100 |
1 |
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|a Clow, Kenneth E.
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| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications
|c Kenneth E. Clow, Donald Baack.
|
| 250 |
|
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|a Eighth edition.
|
| 264 |
|
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|a Harlow:
|b Pearson,
|c 2018.
|
| 300 |
|
|
|a 1 online resource (508 pages):
|b color illustrations, text file, PDF.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Baack, Donald
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
|
| 998 |
|
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|a Communication (Corporate Communication), Degree
|
| 999 |
|
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|a EBO0013665
|b EBOOK
|c EBOOK
|e Electronic resources
|
