Integrated advertising, promotion, and marketing communications
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Edition: | Eighth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (508 pages): color illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781292222691 |