APA Citation
Clow, K. E., & Baack, D. Integrated advertising, promotion, and marketing communications (Eighth edition.).
Chicago Style CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition.
MLA CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition.
Warning: These citations may not always be 100% accurate.