APA Citation

Clow, K. E., & Baack, D. Integrated advertising, promotion, and marketing communications (Eighth edition.).

Chicago Style Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition.

MLA Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition.

Warning: These citations may not always be 100% accurate.