Digital marketing : strategy, implementation and practice

Main Author: Chaffey, Dave
Other Authors: Ellis-Chadwick, Fiona
Edition: Sixth edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9781292077611  
020 |a 9781292077642 (electronic book)  
090 0 0 |a HF5415.1265   |b .C53 2016 
100 1 |a Chaffey, Dave  
245 1 0 |a Digital marketing :   |b strategy, implementation and practice   |c Dave Chaffey, Fiona Ellis-Chadwick. 
250 |a Sixth edition. 
264 |a Harlow:   |b Pearson,   |c 2016. 
300 |a 1 online resource (xxiii, 702 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
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997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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