The end of marketing : humanizing your brand in the age of social media

Main Author: Gil, Carlos
Edition: Second edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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090 0 0 |a HF5415   |b .G55 2022 
100 1 |a Gil, Carlos  
245 1 4 |a The end of marketing :   |b humanizing your brand in the age of social media   |c Carlos Gil. 
250 |a Second edition. 
264 |a London ; New York:   |b Kogan Page,   |c 2022. 
300 |a 1 online resource (xii, 276 pages):   |b text file, PDF. 
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338 |a online resource  |2 rdacarrier 
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998 |a Marketing, Degree 
999 |a EBO0013549  |b EBOOK  |c EBOOK  |e Electronic resources