Open innovation : new product development essentials from the PDMA

Other Authors: Griffin, Abbie, Noble, Charles, Durmusoglu, Serdar
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 01036cam a2200277 7i4500
001 0000069597
005 20220707090000.0
020 |a 9781118770856 (electronic book)  
020 |a 9781118770771  
090 0 0 |a HF5415.153   |b .O64 2014 
245 0 0 |a Open innovation :   |b new product development essentials from the PDMA   |c edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin. 
264 |a Hoboken, NJ:   |b Wiley,   |c 2014. 
300 |a 1 online resource (386 pages):   |b illustrations, graphs, tables, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Product management  
650 0 |a New products --   |x Management  
655 0 |a Electronic books 
700 1 |a Griffin, Abbie  
700 1 |a Noble, Charles  
700 1 |a Durmusoglu, Serdar  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Degree 
999 |a EBO0013279  |b EBOOK  |c EBOOK  |e Electronic resources