Open innovation : new product development essentials from the PDMA
| Other Authors: | Griffin, Abbie, Noble, Charles, Durmusoglu, Serdar |
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (386 pages): illustrations, graphs, tables, text file, PDF. |
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| ISBN: |
9781118770856 (electronic book) 9781118770771 |