Corporate heritage marketing : using the past as a strategic asset

Main Author: Riviezzo, Angelo
Other Authors: Garofano, Antonella, Napolitano, Maria Rosaria
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9780367764999 (pbk)  
020 |a 9781003167259 (hbk)  
020 |a 9781003167259 (electronic book)  
090 0 0 |a HF5415.12.I8   |b R58 2021 
100 1 |a Riviezzo, Angelo  
245 1 0 |a Corporate heritage marketing :   |b using the past as a strategic asset   |c Angelo Riviezzo, Antonella Garofano and Maria Rosaria Napolitano. 
264 |a London ; New York:   |b Routledge, Taylor & Francis Group,   |c 2021. 
300 |a 1 online resource (vi, 98 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
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650 0 0 |a Marketing --   |z Italy  
650 0 0 |a Cultural property --   |x Marketing --   |z Italy  
655 0 0 |a Electronic books 
700 1 |a Garofano, Antonella  
700 1 |a Napolitano, Maria Rosaria  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
999 |a EBO0013079  |b EBOOK  |c EBOOK  |e Electronic resources