Corporate heritage marketing : using the past as a strategic asset
| Main Author: | Riviezzo, Angelo |
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| Other Authors: | Garofano, Antonella, Napolitano, Maria Rosaria |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (vi, 98 pages): text file, PDF. |
|---|---|
| ISBN: |
9780367764999 (pbk) 9781003167259 (hbk) 9781003167259 (electronic book) |