Repositioning : marketing in an era of competition, change, and crisis

Main Author: Trout, Jack
Other Authors: Rivkin, Steve
Subjects:
LEADER 00802cam a2200253 7i4500
001 0000069139
005 20220617090000.0
020 |a 9780071635592  
090 0 0 |a HF5827.2   |b .T76 2010 
100 1 |a Trout, Jack  
245 1 0 |a Repositioning :   |b marketing in an era of competition, change, and crisis   |c Jack Trout with Steve Rivkin. 
264 |a New York:   |b McGraw-Hill,   |c 2010. 
300 |a 217 pages. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Marketing  
650 0 |a Competition  
650 0 |a Strategic planning  
650 0 |a Positioning (Advertising)  
700 1 |a Rivkin, Steve  
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a SBS0001148  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya