APA Citation
Trout, J., & Rivkin, S. Repositioning: Marketing in an era of competition, change, and crisis.
Chicago Style CitationTrout, Jack, and Steve Rivkin. Repositioning: Marketing in an Era of Competition, Change, and Crisis.
MLA CitationTrout, Jack, and Steve Rivkin. Repositioning: Marketing in an Era of Competition, Change, and Crisis.
Warning: These citations may not always be 100% accurate.