APA Citation

Trout, J., & Rivkin, S. Repositioning: Marketing in an era of competition, change, and crisis.

Chicago Style Citation

Trout, Jack, and Steve Rivkin. Repositioning: Marketing in an Era of Competition, Change, and Crisis.

MLA Citation

Trout, Jack, and Steve Rivkin. Repositioning: Marketing in an Era of Competition, Change, and Crisis.

Warning: These citations may not always be 100% accurate.