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| LEADER |
00743cam a2200229 7i4500 |
| 001 |
0000068719 |
| 005 |
20220526090000.0 |
| 020 |
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|a 9780008296995
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| 090 |
0 |
0 |
|a HF6178
|b .A95 2018
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| 100 |
1 |
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|a Auletta, Ken
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| 245 |
1 |
0 |
|a Frenemies :
|b the epic disruption of the advertising industry (and why this matters)
|c Ken Auletta.
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| 264 |
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|a London:
|b HarperCollinsPublishers,
|c 2018.
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| 300 |
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|a 360 pages;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 650 |
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0 |
|a Marketing
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| 650 |
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0 |
|a Internet advertising
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| 650 |
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0 |
|a Advertising
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| 997 |
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|a Selangor Business School
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| 998 |
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|a Business Administration, Master
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| 999 |
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|a SBS0000936
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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